How to get images/videos on-air quickly?
During the recent "snowpocalypse" and "snowicane" stations across the country asked the audience to send in images/videos from their own backyards. Tens of thousands of pieces of content poured in, but now what? Many stations put these pictures and videos in online slideshows and other sections of their sites. One question that kept coming up was "how do we get this content on-air quickly"? Getting content on-air quickly is one key to winning the big story. In a competitive situation it can make all the difference. There are several factors that need to be considered when trying to get pictures and videos on-air : Immediacey, Quality, Workflow.
Posted by Parker
