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How local media uses User Generated Content 

Cell Journalist provides a turn-key platform that allows your audience to easily send in images/videos of breaking news, weather and community events.

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February 8, 2010
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Memphis Snow Storm

Snow is falling fast in Memphis and so far this morning WMC has received over 1,000 images/videos from their audience.  We will show you some of the best content once the storm moves through.

Posted by Parker 

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February 4, 2010
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Best Practices: On Air

Weather Applications

  • Get buy-in from your weather team prior to launch—this is critical.
  • Then, at least once during each program daypart (early morning, early evening, late, weekends, etc.), have your weather talent request content. Tell your audience to send images/videos to the e-mail address that you have set up.
  • Be specific: ask for clouds or fog or flowers or some other theme, but don’t just say, “Send us your pictures and videos.” Viewers respond better to specific requests.
  • If you have a reliable team of weather watchers, designate them as “trusted senders” so their content goes straight to the site without having to wait for admin approval.

Extended Coverage and Special Reports

  • This is where stations define their position in the market. You must win the Big Story, and severe weather is frequently the biggest story of the year.
  • Call to action: During extended coverage, put up a full-screen graphic and have an anchor or weathercaster request content at least once every 10 minutes.
  • Better yet, put it in a lower third crawl. If you’re in a weather situation, include a call to action (send images/videos to the e-mail address that is set up) in the before and after the NWA advisory copy.
  • After the fact, if you do a Proof of Performance spot, include a couple of the best shots that were sent in.

Filed under  //   White Paper  
Posted by Steve 

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February 2, 2010
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Favorite Images from Recent Storms

Check out these photos from Snow to Tornadoes

         

Posted by Parker 

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February 2, 2010
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Great Quote

"Once upon a time, when tornado sirens sounded folks ran to the nearest closet or interior room.  It seems that in the world of web 2.0, they run for their cameras and start snapping”.

- Leslie Moody Internet Director WAAY after Tornadoes ripped through Huntsville, AL

Posted by Parker 

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